Singapore

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

Singapore’s League Cup Scores A New Title Sponsor

June 12, 2015

Singapore’s longest running daily tabloid The New Paper has replaced telco StarHub as the title sponsor of the Singapore League Cup, an annual football tournament, which began in…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

100Plus Goes For Brazilians

April 17, 2015

Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.

Singapore Youth Swimming Attracts Domestic Sponsorship

March 16, 2015

Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…

Singapore Squash Banks Marigold Sponsorship

March 12, 2015

Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the largest local dairy…

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…