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Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
RHB: the Most Loyal Malaysian Sponsor in Singapore
May 12, 2017
RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…
Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship
April 5, 2017
Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Yahoo Singapore Unveils Storytellers To Court Brands
March 6, 2017
Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
Challenger Insurance Company Dives Into Singapore’s Sponsorship Market
February 9, 2017
The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Accor Hotels Splashes On Branded Content In Asia
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
