Singapore

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Schooling Continues Endorsement Spree, Scores Yakult Deal

May 15, 2018

Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.

Riot Games And MTV Bet On Southeast Asia’s eSports Rise

April 15, 2018

Leading video game publisher Riot Games will collaborate with MTV to launch Hyperplay, an esports and music festival in Singapore.

UnionPay Beefs Up Southeast Asian Sponsorship Game With ICC Deal

April 10, 2018

UnionPay has become a premium sponsor of the 2018 International Champions Cup pre-season football tournament in Singapore .

Shenzhen Pulls WTA Finals From Singapore

January 18, 2018

The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.

FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?

January 17, 2018

The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?

Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship

October 18, 2017

Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…

Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low

October 12, 2017

Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…

Sony Re-Emerges at the International Champions Cup

August 1, 2017

At the recently completed International Champions Cup in Singapore, one sponsor stood out for two reasons - its re-emergence in the Sponsorship space, and their above average activation…