Singapore

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

Comedy Channel Adapting To Brands Needs for Longer-Form Content

May 9, 2019

Singapore-based humour platform SGAG has revamped its YouTube channel to focus on long-form branded video content and has also launched a new live game show app.

Lenovo Focusses Once More on SEA eSports

April 19, 2019

Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.

Royal Caribbean Embarks On Branded Content Play

March 26, 2019

Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…