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Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
Jollibee Renews Interest In Branded Content With TikTok
November 27, 2020
Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues
June 14, 2020
The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
ASEAN Bank Elevates Itself Alongside Biggest Brands With CNY Branded Content
January 24, 2020
To usher in the Year of the Rat, Hong Leong Bank (HLB) has released a short…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Challenger Insurer Signs Crazy Rich Star
December 13, 2019
Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…
