Samsung Electronics

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Robert Downey Jr. Tipped To Promote HTC

June 24, 2013

According to industry insiders, the 48-year-old Hollywood star has reportedly signed a two-year endorsement deal with Taiwan-based smartphone maker HTC.

Samsung backs Chelsea’s global coaching clinic program

January 8, 2013

English Premier League club Chelsea and its major sponsorship, Korean consumer electronics giant, Samsung, have kicked off a new leveraging program that will see special coaching clinics hosted…

Samsung secures naming rights to K Pop awards

December 10, 2012

Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.

Samsung renews Asian Games sponsorship

November 9, 2012

Korean consumer electronics giant, Samsung has become a major sponsor of the 17th Asian Games to be held in Incheon in 2014.

Samsung signs regional deal with Maria Sharapova

April 4, 2012

Korean consumer electronics giant, Samsung has signed a three-year deal with Russian tennis player, Maria Sharapova.

Samsung sponsors Jordan World Cyber Games

October 18, 2011

Samsung was the major sponsor of Jordan’s International World Cyber Games Championships that were held last week at the Zara Expo.

Samsung continue Asian Beach Games sponsorship

December 2, 2010

Samsung has signed as an official sponsor of the 2nd Asian Beach Games which will be held in Muscat, Oman in 2010. The deal is an extension of…

Samsung Sponsors World Cyber Games

October 1, 2010

Samsung Electronics is the sponsor of the World Cyber Games -the Olympics of the video game world. Currently underway in Los Angeles, the World Cyber Games has attracted…

Samsung continue backing of Korean Speed Skating

July 15, 2010

Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.