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Asian Mobile Giants Tussle For Messi
March 16, 2016
FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…
2016 Trends In India's Sportainment Landscape Part 1
January 11, 2016
In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…
ASN Interview: Asean YouTubers Get Real On The State Of Branded Content
December 23, 2015
With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…
Chinese Smartphone Backs IPL to Gain Indian Mindshare
October 19, 2015
Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games
July 27, 2015
Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…
How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?
June 30, 2015
Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…
ASN Exclusive: Major Partnerships Tipped For ICC China 2015
June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
World Taekwondo Federation (WTF) Secures Record Sponsorship
April 9, 2015
The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
April 7, 2015
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
