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Yahoo Singapore Unveils Storytellers To Court Brands
March 6, 2017
Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
Samsung Goes 360° With NY Times
November 2, 2016
Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…
More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment
July 4, 2016
Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.
Money Wins In India As Death Knell Sounds For ILeague
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors
May 12, 2016
Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…
Telco Solidifies Its Content Game In The Philippines
April 4, 2016
CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).
