Register
to get articles and more to your inbox
News & insights
Archive
Directory
Samsung Electronics
Samsung continue backing of Korean Speed Skating
July 15, 2010
Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.
Tiger Beer and Samsung Sponsor Premier League in Singapore
June 4, 2010
Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.
Samsung Sponsors India's Asian Games Team
May 19, 2010
Samsung has signed an agreement with the Indian Olympic Association to become a sponsor of the Indian team at November's Guangzhou Asian Games.
Samsung Connects Hong Kong to Guangzhou Games
April 20, 2010
Samsung Electronics has teamed up with Hong Kong’s MTR Corporation to launch a dedicated rail service between Hong Kong and Guangzhou for this year’s Asian Games.
Samsung Targets Africa's Football Fans
January 15, 2010
South Korea's Samsung Electronics has announced its agreement to sponsor the Orange Africa Cup of Nations as part of a four-year campaign to raise its profile on the…
Broadcaster Takes Billions for IPL Airtime
November 10, 2009
Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…
Samsung Renews Deal with Chelsea FC
July 16, 2009
Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.
China's Best Consumer Brands: Peking University Releases PKU Business Review
October 15, 2008
Samsung topped the China's best consumer branding list for the fourth consecutive year in 2007, the Korea Times said yesterday, quoting the PKU Business Review, published by Peking…
