Register
to get articles and more to your inbox
News & insights
Archive
Directory
Retailer/Fast Foods (QSR)
MCFC Partners Thai Youth Football Tournament
June 2, 2014
EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.
INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors
May 23, 2014
When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…
INTERVIEW: West comes to the East. Insights on Asian Branded Content from a NY-Shanghai content house
May 7, 2014
In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…
Subway Partners The Asian Tour
August 30, 2013
Subway, the world’s largest sandwich chain, has become the Official Quick Service Restaurant of the Asian Tour.
Sistar Renews Endorsement Deal With Pelicana
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
Pizza Hut sponsors Women's Asia Cup Qualifiers
May 21, 2013
Pizza Hut has become a major sponsor of the AFC Women's Asia Cup Qualifers.
McDonalds Malaysia to Screen World Cup Live
June 10, 2010
McDonald’s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.
Pizza Hut and KFC to Sponsor US Expo Pavilion
May 27, 2009
Media in China is reporting that fast food multinationals KFC and Pizza Hut have signed sponsorship agreements with organisers of the US Pavilion at the Shanghai World Expo.
Greenwich Pizza Sponsors American Idol in Philippines
February 27, 2009
Filipino pizza chain Greenwhich has become the sponsor of American Idol’s new season in the Philippines. The company has designed a comprehensive marketing campaign to make the most…
Olympic Sponsorship Drives Unexpected Growth for McDonalds
September 11, 2008
McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…
