Retailer/Fast Foods (QSR)

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

Swensens Takes Club Rainbow Kids to Lantern Festival

August 27, 2008

American restaurant chain Swensens will take 70 children from Club Rainbow to attend the Official Opening Celebration of Lantern Fantasy 2008, an annual lantern festival event held in…

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…

PAPA JOHN'S TO RAMP UP CHINA OPERATION

March 29, 2007

US based pizza chain Papa John's has announced aggressive expansion plans for China which will are likely to lead to a number of sponsorship opportunities. The company said…