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Retailer/Fast Foods (QSR)
Bollywood Trio Score Endorsement Deals
August 9, 2016
Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.
McDonald’s Japan Shares Leap As It Partners Pokemon Go
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
Michelin Starred Chef Hypes Up Quaker In India
April 19, 2016
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?
May 29, 2015
Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…
