Retailer/Fast Foods (QSR)

K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab

November 2, 2023

The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…

ONE Esports Secures A Trio Of Sponsorship Deals

November 11, 2021

ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…

South Korean Arm Of Fast Food Giant Cooks Up NFT

July 29, 2021

The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

Jollibee Renews Interest In Branded Content With TikTok

November 27, 2020

Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…

Yum China Becomes Latest Sponsor Of 2022 Beijing Winter Olympics

July 23, 2020

Fast food retail giant Yum China has become the latest company to back the 2022 Olympic…

Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK

March 14, 2020

Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…

Filipino F&B Brand Boosts Nation’s Women's Basketball Scene

January 10, 2020

Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…

McDonald's Taps K-Drama Fever For Latest Branded Content Campaign

June 1, 2019

Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.

KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook

March 20, 2019

Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.