Retailer/Fast Foods (QSR)

New K-Pop Band Strikes Fried Chicken Endorsement Lottery

August 14, 2015

MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)

June 19, 2015

ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…

Papa John's Gets A Slice Of CSL

August 8, 2014

American pizza chain Papa John’s has announced a deal to sponsor Chinese Super League outfit Beijing Guoan.

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors

May 23, 2014

When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…