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Michelin Starred Chef Hypes Up Quaker In India
April 19, 2016
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?
May 29, 2015
Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…
Bangladesh Football Boosted By Manyavar Sponsorship
April 8, 2015
Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
Agnez Mo Becomes Johnnie Walker Ambassador
December 1, 2014
Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…
Papa John's Gets A Slice Of CSL
August 8, 2014
American pizza chain Papa John’s has announced a deal to sponsor Chinese Super League outfit Beijing Guoan.
ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning
July 18, 2014
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…
