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Retailer/Fast Foods (QSR)
Yum China Becomes Latest Sponsor Of 2022 Beijing Winter Olympics
July 23, 2020
Fast food retail giant Yum China has become the latest company to back the 2022 Olympic…
Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK
March 14, 2020
Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…
Filipino F&B Brand Boosts Nation’s Women's Basketball Scene
January 10, 2020
Filipino businessman Ronald Mascarinas, owner of popular chicken rotisserie Chooks-to-Go, is set to back a new…
McDonald's Taps K-Drama Fever For Latest Branded Content Campaign
June 1, 2019
Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.
KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
McDonald’s Dips Into The NBA In India
November 15, 2018
McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.
IPL 2018 Sees 45% Spike In Paid Media Partners
May 29, 2018
Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.
Is It Time For Yum Brands To Raise Sponsorship Spend In India?
May 9, 2018
Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
Battle of The Idols For Fast Food Giants In China
June 30, 2017
McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.
Thailand's Sailing Scene Boosted By Investment From Leading Pizza Franchise
June 20, 2017
Thailand largest pizza fast food restaurant The Pizza Company, which is part of The Minor Food Group, has become the co-sponsor of the Optimist World Championship 2017.
