April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
March 30, 2015
Chinese e-commerce and entertainment giant Alibaba has agreed a three-year partnership with the Shanghai International Film Festival (SIFF).
March 17, 2015
MTV VJ turned Bollywood actor Rhea Chakraborty, 22, has just been signed as the celebrity ambassador for domestic online shopping portal Yepme.com,
January 29, 2015
Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.
November 28, 2014
Leading Indian e-tailer Flipkart has ventured into ‘Flipkart Fashion Files’, a branded content partnership with publishing giant Conde Nast Group.
August 6, 2014
Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…
July 30, 2014
Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).
May 8, 2014
The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…
April 7, 2014
Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.