Celebrity (non-sport)/Music artist: Band

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors

May 23, 2014

When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…

Taiwanese Male Pop Idol Endorses Maybelline In China

May 6, 2014

In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Dal Shabet Scores Popcorn Call Deal

February 4, 2014

The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Glay Collaborate With Capcom’s Cross x Beats

September 23, 2013

Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
AirAsia

AirAsia X sponsors Korean boy band

November 14, 2011

Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.