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Celebrity (non-sport)/Music artist: Band
South Korean Entertainment Major CJ Poised For A New Music Venture
August 4, 2018
South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…
What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?
March 22, 2018
Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Major Rum Brand Goes Incognito For Latest Digital Campaign
August 25, 2016
While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors
August 15, 2016
Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.
K-Pop’s Winners For The Rio Olympics
August 11, 2016
While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?
Will Hallyu Pay The Price For Korea-China Missile Shield Spat?
August 5, 2016
The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
Chinese Entertainment Giants Bet Big On VR With American Partnership
June 1, 2016
American virtual reality (VR) company Jaunt Inc. has moved into the Chinese entertainment industry, sealing major partnerships with Shanghai Media Group (SMG) and China Media Capital (CMC), two…
