Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity (non-sport)/Music artist: Band
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Korean Air Secures K-Pop Endorsement To Diversify Portfolio
November 9, 2019
Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…
TikTok Spotlight Uncovers Asian Indie Musical Acts
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
Puma Blends Celebrity Into Digital Content In China
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
Malaysian Private Education Group INTI Strikes A K-Pop Deal
January 10, 2019
Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Family Brand Kia Switches to K-Pop, Post-Olympics
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement
December 4, 2018
E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…
