Celebrity (non-sport)/Music artist: Band

Thai Bank Switches From Pure Creativity to Pop Culture

November 20, 2019

Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…

Korean Air Secures K-Pop Endorsement To Diversify Portfolio

November 9, 2019

Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…

TikTok Spotlight Uncovers Asian Indie Musical Acts

April 10, 2019

Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Malaysian Private Education Group INTI Strikes A K-Pop Deal

January 10, 2019

Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…