Multi-sports

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

Speculation Rife On India Making Its First Olympic Hosting Bid

April 24, 2015

IOC’s head honcho Thomas Bach is set to meet India's Prime Minister Narendra Modi next Monday amid growing expectations the populous nation may make its inaugural, long overdue…

DBS Banks On SEA Games & Marina Regatta

November 17, 2014

The 28th SEA Games inches closer to its USD40 m target following a partnership agreement with DBS Bank, which becomes the seventh corporate sponsor of the upcoming biennial…

FBT Continues SEA Games Partnership

November 5, 2014

Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…

SEA Games 2015 Seals Fourth Partner

September 8, 2014

Local communications and design firm Kingsmen Creatives becomes the official venue planning partner for next year’s SEA Games in Singapore.

Asiana Airlines Partners 2015 Gwangju Summer Universiade

July 31, 2014

Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.

NTUC FairPrice Jumps Into SEA Games Partnership

June 25, 2014

Singaporean retailer NTUC Fair Price has become a tier-one sponsor of the 28th South-east Asian Games, which will be hosted by the island-state in 2015.

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).