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Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Conventional First Round of Sponsors Announced For SEA Games 2019
February 14, 2019
The Philippines Senate has slashed the budget for the country’s hosting of the 2019 Southeast Asian (SEA) Games by 33% from US$142.5m to US$95m, but it wasn’t all…
Fast Food Giant Backs SEA Games Again
May 2, 2017
McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.
Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?
March 31, 2017
Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…
Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
Asian Beach Games Scores Its First Sponsors
March 21, 2016
Preparations for the fifth edition of the Asian Beach Games (ABG) in Da Nang, Vietnam, is picking up steam with almost US$1m committed from its first sponsors.
Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions
October 27, 2015
Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…
ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle
September 3, 2015
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
