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Yum China Becomes Latest Sponsor Of 2022 Beijing Winter Olympics
July 23, 2020
Fast food retail giant Yum China has become the latest company to back the 2022 Olympic…
Tokyo 2020 Organisers Poised For Sponsorship Renegotiations
June 27, 2020
Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
Philippines Eyes 2030 Asian Games Hosting Rights
December 19, 2019
The Philippines is poised to become the latest nation to enter the race to host the…
State-Owned Insurance Giant PICC Backs Beijing 2022
December 13, 2019
The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Chinese-British Auto MG Steps On Sponsorship Gas in Asia
November 22, 2019
British heritage car brand MG Motor, owned by China’s SAIC Motors, is starting to break out…
Battery Brand Invests In SEA Games To Raise Brand Awareness
October 25, 2019
Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
