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Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market
December 7, 2015
Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.
ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…
Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy
November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth
October 5, 2015
The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is maybe not as big a…
Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash
September 8, 2015
Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
September 2, 2015
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…
CASE STUDY: The AIA Great European Carnival - A calculated risk
June 25, 2015
A partnership between AIA – the Asian insurance leader – and The Great European Carnival in Hong Kong earlier this year had as many twists and turns as…
CyberLink Sponsors Myanmar International Music Festival
June 9, 2015
Taiwanese software company CyberLink has secured a sponsorship deal with the second edition of the annual Myanmar International Music Festival, which will run till June 14 in Rangoon.
ASN INTERVIEW: Big Sync Reveals Why Music Matters For Brands
June 5, 2015
In February, we reported on how the Fast Moving Consumer Goods’ giant – Unilever – had struck a strategic partnership with the UK-based sonic agency, Big Sync.
