Malaysia

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Malaysian Telco Pounds Ahead With One Championship Partnership

January 26, 2017

ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.

KL Sports City Scores Telco For Malaysia's First Naming Rights Deal

January 17, 2017

Ahead of Malaysia’s 60th year of independence, the newly revamped KL Sports City has secured a major, long-term naming rights deal with Asian telco Axiata, brokered by Total…

Sponsorship or Blackmail? Kelantan FA jump through hoops for their irrational sponsor

December 16, 2016

Google "Kelantan FA Sponsor", select Images... and you get a sea of pink, including some quirky images of the team lined up behind a bejewelled lady, in pink,…

How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?

November 30, 2016

The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.

Milo Banks On FC Barcelona To Engage Asian Children

November 22, 2016

Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…

Challenger Household Appliances Brand Partners Malaysian Badminton Club

October 4, 2016

Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Popular Energy Beverage Partners Malaysia’s SEA Games Efforts

September 6, 2016

The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.