Malaysia

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

Spotify Set To Battle Apple Music In Asia

October 20, 2015

Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…

ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations

September 23, 2015

Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…

Earthquake Means Weightlifting Host City Should Change

May 19, 2015

The annual Asian Weightlifting Championships will almost certainly be moved from earthquake-ravaged Kathmandu to Penang, Kuala Lumpur or Phuket, as the likely replacement venue.

100Plus Goes For Brazilians

April 17, 2015

Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner

April 2, 2015

One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Malaysian Badminton Nets Taiwanese Sports Brand Collab

March 5, 2015

The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.

ASN INSIGHT: ASEAN FAs Make History by Outsourcing Commercial Rights

February 12, 2015

It has been a lively start to Asia’s football scene in 2015, as football administrations across the region are actively seeking to outsource their commercial effort to external…