Malaysia

Sponsorship Coup For Malaysian Olympic Sailing Prospects

February 1, 2016

Malaysian sailors Rufina Tan, 24, and Connie Tsen, 18, took a step closer in fulfilling their Olympic dream following a USD48,000 (RM200,000) cash sponsorship boost from homegrown gaming…

Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship

January 13, 2016

Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.

Malaysia Ushers 2016 With Its World Table Tennis Host Rights Hanging

January 5, 2016

Malaysia risks a ban from organising any world table tennis events if the Israeli national team is barred from participating at the Perfect World Team Table Tennis Championships…

ASN Interview: Asean YouTubers Get Real On The State Of Branded Content

December 23, 2015

With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…

Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals

December 16, 2015

Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.

Is Malaysia Losing Its Credibility To Host International Sports & Entertainment Platforms?

December 10, 2015

Malaysia’s reputation as a host of international sports and entertainment events has been dealt another blow as the Women’s World Squash Championships in Kuala Lumpur has been called…

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Malaysian Purple League’s Muar City Nets Tokio Marine Partnership

October 30, 2015

The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…

Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions

October 27, 2015

Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…