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Korean Battery Surprises With Barcelona Deal To Up Sales In SEA
October 15, 2019
South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
B2B Malaysian Firm Lands First Deal With International Female Cycling Event
September 8, 2019
Malaysian-based Arya Premier - which specialises in events and strategic partnerships - has become the title sponsor of the inaugural Le Tour de Femina 2019 (LTdF).
Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia
August 23, 2019
Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers
July 31, 2019
Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.
Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
McDonald's Taps K-Drama Fever For Latest Branded Content Campaign
June 1, 2019
Despite the huge Korean scandal that emerged from YG Entertainment this week, McDonald's has pushed ahead with a Korean drama-inspired campaign for a specialist menu item in Malaysia.
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
Malaysian Football Hits Commercial Limbo As It Breaks Ties With Telekom Malaysia
March 18, 2019
The Malaysian Football League has terminated its sponsorship deal with Telekom Malaysia (TM) following the failure of the latter to comply with obligations.
AirAsia Jumps On Board Malaysian Football League Hype
March 8, 2019
AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.
