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Malaysia
Malaysian Bank Tells Persistence Story at CNY Via eSports
January 27, 2019
Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…
Malaysian Private Education Group INTI Strikes A K-Pop Deal
January 10, 2019
Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign
December 4, 2018
With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…
FAM Scores An Unlikely Deal For Malaysian National Football Team
August 4, 2018
In the unlikeliest of deals, The Football Association of Malaysia (FAM), has scored a three-year sponsorship deal with a homegrown B2B engineering firm.
eTtailer Shopee Expands Domestic Football Partnership
July 14, 2018
Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.
Pantene Malaysia's Branded Content Subverts Stereotypes
June 26, 2018
P&G's Pantene has launched a branded content campaign in Malaysia that aims to subvert ‘Wanita Besi’ (Iron Lady), a derogatory Malay phrase used on unfeminine women.
Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition
May 1, 2018
Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
Spotify Serves Up Cool Malaysian Mall Collab
February 21, 2018
Spotify has enhanced retail experience by helping create consumer recommendations based on music playlists for a Malaysian shopping mall.
Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian
February 9, 2018
Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.
Malaysian Football Crosses US$200m Mark With Landmark Deals
February 2, 2018
The commercial deals just keep getting bigger for Malaysian football in 2018, scoring a landmark brace from iflix and Telekom Malaysia's unifi this week.
