La Liga

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Huawei Signs A Sponsorship Deal With Borussia Dortmund

August 19, 2013

China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.

FC Barcelona Announces Panasonic Partnership

July 16, 2013

La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…

Huawei Bags Exclusive Spanish La Liga Smartphone Partnership

July 2, 2013

In an effort to raise the profile of the Spanish football league in Asia, LFP has signed an exclusive mobile content collaboration with China’s Huawei, a global provider…

Huawei dips toe in the water by sponsoring Spanish La Liga team

April 9, 2012

Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.

Gambling deal to be dropped on religious grounds

July 21, 2010

William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.