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La Liga
Chinese Sponsorship Woes For La Liga’s Real Sociedad
January 3, 2018
La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
The Rise and Rise of Digital Billboard Replacement Technology
October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
Konka Gets Back Into Sponsorship Game With La Liga Collab
July 31, 2017
Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
La Liga Toasts Wine Deal In China Too
October 31, 2016
Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.
Leading Chinese TV Maker Partners NBA's Minnesota Timberwolves
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?
August 8, 2016
Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…
