La Liga

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.

FC Barcelona Eyes Emerging Indian Football Market

January 10, 2019

Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Bookmaker Takes A Punt On La Liga In Asia

May 31, 2018

Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.

Amazon Prime Deepens Its Football Content Offerings

March 7, 2018

After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…

La Liga Hopes To Entice Fans With Free Matches

February 21, 2018

La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.