August 13, 2014
Spanish football club Real Sociedad has sealed a sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.
July 9, 2014
La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.
March 4, 2014
La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…
February 25, 2014
The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.
January 16, 2014
The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…
November 14, 2013
FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.
November 4, 2013
China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.
August 19, 2013
China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.
July 16, 2013
La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…
July 2, 2013
In an effort to raise the profile of the Spanish football league in Asia, LFP has signed an exclusive mobile content collaboration with China’s Huawei, a global provider…