July 8, 2016
Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…
July 5, 2016
The Spanish premier football platform, La Liga - which boasts the troika of FC Barcelona, Real Madrid and Atletico Madrid - has its eyes on India’s emerging football…
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
October 26, 2015
Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.
October 13, 2015
Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
March 27, 2015
In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…
October 29, 2014
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
October 9, 2014
The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.