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La Liga
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Bookmaker Takes A Punt On La Liga In Asia
May 31, 2018
Ahead of the 2018/19 La Liga season, Maltese-based bookmaker ManBetX has become the Spanish league’s official betting partner for Asia in a multimillion-dollar, three-year deal.
Amazon Prime Deepens Its Football Content Offerings
March 7, 2018
After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…
La Liga Hopes To Entice Fans With Free Matches
February 21, 2018
La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.
Chinese Sponsorship Woes For La Liga’s Real Sociedad
January 3, 2018
La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
The Rise and Rise of Digital Billboard Replacement Technology
October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
Konka Gets Back Into Sponsorship Game With La Liga Collab
July 31, 2017
Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
