La Liga

La Liga Partners China’s Douyin To Boost Social Following In Asia

April 24, 2020

Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…

Facebook Pumps A Massive US$5.7b Into Reliance Jio

April 23, 2020

Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…

La Liga Takes The Esports Route As The World Grapples With COVID-19

March 25, 2020

Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…

La Liga's Espanyol Cements Commercial Presence In China

March 25, 2020

La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…

Chinese Insurer Scores Regional Deal With Barca

February 29, 2020

La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…

La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform

February 1, 2020

Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…

Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal

January 9, 2020

Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…

Iberia Moves Into Its First Asian Sponsorship In China; Scores La Liga Deal

August 1, 2019

Spanish carrier Iberia and LaLiga have signed a regional sponsorship in China which will make the airline Spain’s top-tier football league’s official partner for the upcoming season.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.