K-Pop

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts

August 19, 2016

Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.

K-Pop’s Winners For The Rio Olympics

August 11, 2016

While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?

Five Lessons Brands Can Learn From the Best YouTubers

December 14, 2015

With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…