K-Pop

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Thai Bank Switches From Pure Creativity to Pop Culture

November 20, 2019

Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…

Korean Air Secures K-Pop Endorsement To Diversify Portfolio

November 9, 2019

Korean Air has secured a high-profile endorsement with K-pop supergroup SuperM, recently unveiling a livery of…

Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia

August 17, 2019

Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.

Twitter Gets Gung Ho Over K-Pop Content

February 8, 2019

Twitter is gearing up as the place to be for Kpop fans across the globe to find out and discuss what’s happening in the scene, according to the…

Malaysian Private Education Group INTI Strikes A K-Pop Deal

January 10, 2019

Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…