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How Brands Rally Behind Their Olympic Contingent: Team India
July 23, 2021
Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
World’s Richest T20 Tournament Set For Two More Franchises
July 13, 2021
The world’s most lucrative T20 tournament, Indian Premier League (IPL), is poised to introduce two more…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Private Equity Firm RedBird Buys A Stake In IPL’s Rajasthan Royals
June 25, 2021
American private equity firm RedBird Capital Partners has acquired a 15 per cent stake in the…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Indian Premier League (IPL) Will Move To UAE
May 29, 2021
The remaining matches of this season’s Indian Premier League (IPL) will be resuming in the United…
Garmin Breaks Ground In India With Female Icon Endorsement
May 14, 2021
The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…
