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Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
Indian-based Tyre Brand Books Big Return To Sports With IPL Deal
November 24, 2021
Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
How Brands Rally Behind Their Olympic Contingent: Team India
July 23, 2021
Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
World’s Richest T20 Tournament Set For Two More Franchises
July 13, 2021
The world’s most lucrative T20 tournament, Indian Premier League (IPL), is poised to introduce two more…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Private Equity Firm RedBird Buys A Stake In IPL’s Rajasthan Royals
June 25, 2021
American private equity firm RedBird Capital Partners has acquired a 15 per cent stake in the…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
