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No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?
April 14, 2021
IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport
April 8, 2021
Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
OTT Lionsgate Play Invests In Original Content In India
March 16, 2021
In India’s rapidly growing but aggressively competitive OTT marketplace, the Mumbai-based challenger streaming platform Lionsgate Play—…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Male Grooming Brand Axe Guns For Men In India With Interactive Film
February 12, 2021
Hindustan Unilever (HUL)’s male grooming brand Axe has collaborated with streaming platform MX Player and media…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
India’s Mankind Pharma Bets On Celebrity Endorsements
December 3, 2020
Indian pharmaceutical company Mankind Pharma has recently secured endorsement deals with two major Indian movie stars.…
How does the ISL's Sponsorship Scorecard Stack Up In 2020?
November 20, 2020
The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…
