India

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

Liverpool Football Club Partners Xolo

January 6, 2014

Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

MTS Discover: A Trailblazer For Indian Musicians

January 2, 2014

MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…

Hindustan Times Seals Sponsorship Deal With Kala Ghoda Arts Festival

December 23, 2013

The Hindustan Times (HT) has replaced The Times of India (TOI) as the sponsor of the 2014 Kala Ghoda Arts Festival, one of Mumbai’s most important cultural events…

Microsoft Restrategises Its Mobile Apps Platform With Bollywood Partnership

December 12, 2013

Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…

STAR India Clinches Team India Title Sponsorship Deal

December 11, 2013

One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current team sponsor Sahara…