India

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

MTS Discover: A Trailblazer For Indian Musicians

January 2, 2014

MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…

Hindustan Times Seals Sponsorship Deal With Kala Ghoda Arts Festival

December 23, 2013

The Hindustan Times (HT) has replaced The Times of India (TOI) as the sponsor of the 2014 Kala Ghoda Arts Festival, one of Mumbai’s most important cultural events…

Microsoft Restrategises Its Mobile Apps Platform With Bollywood Partnership

December 12, 2013

Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…

STAR India Clinches Team India Title Sponsorship Deal

December 11, 2013

One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current team sponsor Sahara…

Shikhar Dhawan Scores Jolly Roger’s Endorsement Deal

December 10, 2013

India’s latest left-handed opener Shikhar Dhawan is set to become the brand ambassador for Jolly Roger’s music CDs.

Raveena Tandon Endorses Children’s Energy Drink

December 6, 2013

Former Bollywood star and TV chat show host, Raveena Tandon, has become the first brand ambassador of Notty, a fruit-based energy drink for children.

MS Dhoni Bats More Lucrative Endorsements

December 4, 2013

The 32-year-old Indian captain has scored a double bat sponsorship deal with Spartan Sports and Amity University.

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Lauren Gottlieb Becomes American Swan’s Brand Ambassador

November 12, 2013

American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…