February 3, 2014
Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.
January 30, 2014
The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…
January 27, 2014
Telco giant Vodafone (VOD.L) has scored a major inroad with a fully branded Metro station in Gurgaon, Delhi.
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
January 2, 2014
MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…
December 23, 2013
The Hindustan Times (HT) has replaced The Times of India (TOI) as the sponsor of the 2014 Kala Ghoda Arts Festival, one of Mumbai’s most important cultural events…
December 12, 2013
Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…
December 11, 2013
One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current team sponsor Sahara…