India

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

Sponsors circling new Indian Badminton League

December 6, 2012

Sponsors of the Indian Premier League Twenty20 cricket tournament have thrown their support behind what will be the country's latest sporting competition, the Indian Badminton League (IBL).

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…

Amul sponsors Indian team for London Olympics

February 29, 2012

Asiaâ€™s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nationâ€™s team for the…

Amul to back Sauber Formula One team at Indian GP

October 5, 2011

Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…

Nike renews India cricket deal for five years

May 2, 2011

Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…

Aircel signs landmark IPL deal

April 12, 2011

Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…

AIFF Postpone I-League Search for Sponsors

November 10, 2010

An inability to secure sponsorship has forced the All India Football Federation to postpone the start of the I-League for a second time. The start of the fourteen-team…