India

Global Digital Music Market To Top US$9 Billion

March 3, 2014

The widespread use of smart mobiles in emerging markets such as India - and the growth of local and foreign music services - are expected to drive global…

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

Vodafone & Star Sports Onto A Historic Partnership In India

February 18, 2014

Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.

India & China On The Brink Of Film Co-Production Treaty

February 12, 2014

The two most populous countries in the world are close to agreeing on a film co-production treaty, according to Indian media reports.

Insight: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

Star India Teams Up With Times Internet On IPL Season 7

January 30, 2014

The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…