India

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…

MTV Films Propelling India’s Branded Content Scene

March 11, 2014

In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Global Digital Music Market To Top US$9 Billion

March 3, 2014

The widespread use of smart mobiles in emerging markets such as India - and the growth of local and foreign music services - are expected to drive global…

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

Vodafone & Star Sports Onto A Historic Partnership In India

February 18, 2014

Vodafone, India’s second largest telco, has announced a deal with Star India to build a multi-sports offering on Vodafone Live.

India & China On The Brink Of Film Co-Production Treaty

February 12, 2014

The two most populous countries in the world are close to agreeing on a film co-production treaty, according to Indian media reports.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Insight: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…