India

How A Box Office Hit Can Double a Star's Endorsement Fees Overnight

July 31, 2018

The hit movie Sanju - a biographical movie depicting Indian actor Sanjay Dutt which has grossed close to US$100m in Indian box offices - has reportedly enabled its…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Report: Asian Content Production Spend Rises 80%

July 13, 2018

Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Endorsement Magnet Virat Kohli Attracts Two More Deals

June 13, 2018

Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).

Salman Khan Grows Branded Content Portfolio

May 24, 2018

Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.

Is It Time For Yum Brands To Raise Sponsorship Spend In India?

May 9, 2018

Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…

Viacom18 Intensifies Original Digital Content Game As Overall Linear TV Sponsorship Softens

May 8, 2018

Viacom18 has announced it will produce a slate of short films and web programming in India, under a new studio, at the same time as ASN's spend index…

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

Vice Outlines India Gameplan

April 26, 2018

Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…