India

Indian Budget Hotel Rolls Out Comedy Campaign

August 18, 2018

One of India’s fastest-growing budget hotel brands, Treebo, has taken the branded comedy content route to heighten awareness among its target audience.

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

How A Box Office Hit Can Double a Star's Endorsement Fees Overnight

July 31, 2018

The hit movie Sanju - a biographical movie depicting Indian actor Sanjay Dutt which has grossed close to US$100m in Indian box offices - has reportedly enabled its…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Report: Asian Content Production Spend Rises 80%

July 13, 2018

Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Endorsement Magnet Virat Kohli Attracts Two More Deals

June 13, 2018

Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).

Salman Khan Grows Branded Content Portfolio

May 24, 2018

Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.

Is It Time For Yum Brands To Raise Sponsorship Spend In India?

May 9, 2018

Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…