India

Volkswagen Maintains Sponsorship Budget Skew In India

February 13, 2019

Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.

Viacom Aims To Scale Back In China

January 16, 2019

Viacom is considering selling off majority control of its TV operations in China, a move echoing its ownership structure across the region.

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.

FC Barcelona Eyes Emerging Indian Football Market

January 10, 2019

Football powerhouse FC Barcelona are eyeing the Indian market as a key aspect of future global expansion, according to the club’s APAC Managing Director Jordi Camps.

Nippon Paint Backs India's Emerging Pro Volleyball Scene

January 8, 2019

Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.

Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football

January 1, 2019

Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

McDonald’s Dips Into The NBA In India

November 15, 2018

McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

Netflix Pushes For Growth In India

October 30, 2018

Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…