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India
Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper
April 3, 2019
Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!
March 27, 2019
The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
Clinique Lands First Indian Celeb Endorsement With Radhika Apte
March 4, 2019
American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.
Warner Music Sues Spotify Before Its India Launch
February 26, 2019
Spotify's upcoming India launch has stumbled into a roadblock over its licensing negotiations with Warner Music Group.
CSK Pockets Deal With South Indian Liquor Maker
February 23, 2019
Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
Asia Races Ahead To Host 2032 Summer Olympics
February 23, 2019
Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.
New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams
February 17, 2019
A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…
Volkswagen Maintains Sponsorship Budget Skew In India
February 13, 2019
Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.
Viacom Aims To Scale Back In China
January 16, 2019
Viacom is considering selling off majority control of its TV operations in China, a move echoing its ownership structure across the region.
Li Ning Ousts Yonex With Srikanth Kidambi Endorsement
January 15, 2019
Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.
