India

Budweiser Experiences Be A King India

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
TCL ESPN Born A Legend

TCL Backs Another Inspirational ESPN Branded Content Series

April 12, 2019

TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
French Football

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
fbb Naezy

Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper

April 3, 2019

Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
IPL wedding singer rajasthan royals

What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!

March 27, 2019

The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
Clinique Radhika Apte

Clinique Lands First Indian Celeb Endorsement With Radhika Apte

March 4, 2019

American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.
Warner Music vs Spotify

Warner Music Sues Spotify Before Its India Launch

February 26, 2019

Spotify's upcoming India launch has stumbled into a roadblock over its licensing negotiations with Warner Music Group.
CSK 2018

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
Asia 2032 Olympics

Asia Races Ahead To Host 2032 Summer Olympics

February 23, 2019

Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.
Datapowa IPL ROI

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…