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Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football
August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
Volkswagen "Believes in the Power of Good Content"
August 17, 2019
Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…
EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
Oppo Rumoured To Leave Major Cricket Sponsorship In India
July 13, 2019
A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…
Major League Baseball (MLB) Eyes Expansion In India
July 6, 2019
Major League Baseball (MLB) is now eyeing expansion in India to try and sway the nation’s cricket-mad fans into following baseball.
eTailer Set For Online Reality Show To Find India’s Next Fashion Influencer
June 27, 2019
Indian fashion e-commerce platform Myntra will collaborate with Times Network's entertainment channel, Zoom, to create a reality show, Myntra Fashion Superstar.
ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
