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Government Body/Tourism
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors
June 7, 2018
Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…
Shenzhen Pulls WTA Finals From Singapore
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.
India's Leading Deodorant Brand Bets On Romance Author Collab
December 12, 2017
India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity
September 26, 2016
At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…
Bollywood Trio Score Endorsement Deals
August 9, 2016
Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.
More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
