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Government Body/Tourism
Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity
September 26, 2016
At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…
Bollywood Trio Score Endorsement Deals
August 9, 2016
Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.
More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership
May 27, 2016
While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…
Paramount Faces a $27.7m Lawsuit In China
April 28, 2016
Paramount Pictures has been hit with a US$27.7m lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.
CNBC Stays Ahead Of The 24Hr News Pack With Sri Lanka Content Deal
April 5, 2016
One of the world’s biggest business and financial news network, CNBC, has secured a content partnership deal with Sri Lanka’s Ministry of Finance, to produce a series focusing…
Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China
March 4, 2016
Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.
Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors
January 22, 2016
Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.
