Government Body/Tourism

COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues

June 14, 2020

The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
STB SIA Unexpected Journeys

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
Tiger Beer Antz

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
STB Unstoppable Tourism Board

Tourism Board Switches Formulaic Celebrity Sports For Local Talent

January 8, 2019

In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…

Grab Challenges Go-jek In Indonesia With Recent Content Play

November 27, 2018

Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

Tourism Indonesia Surprises With Sadio Mane Move

October 23, 2018

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
stb invests branded content fund

Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund

October 12, 2018

The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
hktb content

HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors

June 7, 2018

Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…

Shenzhen Pulls WTA Finals From Singapore

January 18, 2018

The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.