June 14, 2020
The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
January 8, 2019
In the latest activation of its ongoing Passion Made Possible campaign, the Singapore Tourism Board (STB) has focused on budding athletes in the city, particularly those in niche…
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
June 7, 2018
Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.