Government Body/Tourism

Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors

January 22, 2016

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.

Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon

December 22, 2015

Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…

FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner

October 7, 2015

Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.

EPL Clubs Get Busy In Asia during the Off-season

July 3, 2015

With EPL pre-season tours in full swing, commercial activities in Asia have inevitably heightened as clubs try to close last minute deals in the region.

Smart Money On Manny’s Pants

April 30, 2015

With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…

China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie

April 16, 2015

China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Dad, Where Are We Going? Goes Kiwi

September 10, 2014

Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…

Atletico Madrid Extends Partnership With Azerbaijan

March 4, 2014

La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…