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FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner
October 7, 2015
Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.
EPL Clubs Get Busy In Asia during the Off-season
July 3, 2015
With EPL pre-season tours in full swing, commercial activities in Asia have inevitably heightened as clubs try to close last minute deals in the region.
Smart Money On Manny’s Pants
April 30, 2015
With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…
China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie
April 16, 2015
China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…
Chinese Celebrities Can Boost Kenya’s Tourism
September 30, 2014
Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…
Dad, Where Are We Going? Goes Kiwi
September 10, 2014
Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, “Dad, Where Are…
Atletico Madrid Extends Partnership With Azerbaijan
March 4, 2014
La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…
Study Reveals Asian Consumers Are Active Online Brand Followers
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
Hindustan Times Seals Sponsorship Deal With Kala Ghoda Arts Festival
December 23, 2013
The Hindustan Times (HT) has replaced The Times of India (TOI) as the sponsor of the 2014 Kala Ghoda Arts Festival, one of Mumbai’s most important cultural events…
Oman Air Sponsors team in Transat Jacques Vabre Race
June 22, 2013
National carrier Oman Air has been confirmed as the sponsor of Oman Sail's entry in the biennial Transat Jacques Vabre Race sailing event, which begins on November 3.
